Vietnam’s society is experiencing a boom in economic. The increase in GDP per capita alongside with the growth in personal spending capability are rousing the personal spending demand of a large number of buyers, especially for food. The fast changing of Vietnam’s society from the old mindset of the 80s era to the modern urban mindset are encouraging customers to looking for compressed, high quality and easy to use food with absolute safety. After the Covid virus spreads out, the customers’ demand for compressed and clean food that can be stored for long period, fitting for long-term use only raised higher. In such a situation, canned food, with canned meat to symbolize, the most used convenience food in the world is becoming more popular day by day.