Textile products is listed in top 10 major export products of Vietnam, according to statistics from the Customs Department, until October 2020, Vietnam’s total export volume for textiles reach 24,73 billion USD, while the total import volume for this product reach 17,40 billion USD. The fast pace growth of Vietnam’s economy alongside with EVFTA (free trade pact between Vietnam and the EU) went into full effect in January 2020 has plays a major role in the increase of Vietnam’s textile export. Furthermore, the growth in trade volume between Vietnam and the U.S – the trade partner with huge demand for textiles is boosting up Vietnam’s textiles export. Taking advantage of this, many textiles manufacturers alongside export - import enterprises now wants to join in the international market or increase their products volume.

Vietnam’s society is experiencing a boom in economic. The increase in GDP per capita alongside with the growth in personal spending capability are rousing the personal spending demand of a large number of buyers, especially for food. The fast changing of Vietnam’s society from the old mindset of the 80s era to the modern urban mindset are encouraging customers to looking for compressed, high quality and easy to use food with absolute safety. After the Covid virus spreads out, the customers’ demand for compressed and clean food that can be stored for long period, fitting for long-term use only raised higher. In such a situation, canned food, with canned meat to symbolize, the most used convenience food in the world is becoming more popular day by day.